Are you measuring your blogging?
Metrics are important – using this data to your advantage (analysing ‘ learning and implementing these leanings) is vital.
The requirement for brands to measure the effectiveness of blogging (and all other online marketing activity) is discussed in detail in this article by Zachary Rodgers, of ClickZ.
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners