#measurement, ancillary revenue as a Ryainair business strategy

Om measurement, the unbundling of services by Ryanair, to the point where some ancillary costs are unavoidable,
ubious and some have been deemed illegal by UK courts  is addressed in this paper by
Magdalena Anna Fas.

The analysis of the data shows that the revenue growth is from these ancillary services – not the
seat price.



Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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