The McDonald’s index explained

How the cost of a Big Mac tries to define the state of its countries’ currency

The McDonald’s Big Mac Index, explained.

Interesting theory.

[icon name=”pencil-square-o” class=”” unprefixed_class=””] The Economist

#brand planning, the McDonald's index explained


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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