Flash mobs have been around for a while now.
Well, to be exact (or so), Flash Mobs (see definition here [icon name=”wikipedia-w” class=”” unprefixed_class=””]) have been around since 1996 (Wikipdia says the term was coined in 2003), when people started talking about them.
The live Google Trends show continued searches:
It has been done to death and can cause more issues for a brand than are worth it, but when experiential – flash mobs – are executed well, it can be an excellent piece of activity. Created by The Thomas Collective New York, for UDV/Pernod Ricard, this is an example of an engaging piece of experiential activity.
The campaign is on AdForum
14 June 2012
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners