#experiential, done well, it’s very effective

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

It's the Malibu flash mob

Flash mobs have been around for a while now.

Well, to be exact (or so), Flash Mobs (see definition here [icon name=”wikipedia-w” class=”” unprefixed_class=””]) have been around since 1996 (Wikipdia says the term was coined in 2003), when people started talking about them.

The live Google Trends show continued searches:

It has been done to death and can cause more issues for a brand than are worth it, but when experiential – flash mobs – are executed well, it can be an excellent piece of activity. Created by The Thomas Collective New York, for UDV/Pernod Ricard, this is an example of an engaging piece of experiential activity.

The campaign is on AdForum


Rod Geoghegan
#typed notes.
14 June 2012


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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