One aspect of selecting a new product or brand name is that candidates need to be checked across all languages. It’s important to check as Mitsubishi’s didn’t when they launched the Pajero SUV in Spain (proving this is not a new problem).
This is clever – a site with a community/UGC element to list words that appear in only one language (users can challenge this).
7 January 2022
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners