#esoteric, email marketing, opting out and getting it right

It’s a small thing. Or maybe not.

But part of the eCRM journey is saying goodbye. Or allowing registrants to say ‘I’m unsubscribing’.

I could list – and it would be long list – the sites I have had trouble unsubscribing to an email subscription (where it’s not spam). I’m a strong advocate of treating site visitors correctly even when they are leaving – similar to the American habit in shops of both welcoming and saying goodbye to customers.

So

Allow easy unsubscription : Link it to an html page – not to their email address through an email program : Have a bespoke ‘goodbye’ page – not a link back to the site’s front page : Give an option of changing their mind – or – accepting a few more emails before the final decision It’s all about the journey.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



Metropolis Partners Masterclasses, Bespoke Masterclasses for agency teams, brand management and start-ups


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