#brand planning, do’s and don’ts of corporate blogging

This article is still relevant today.

Every day, 70,000 new blogs appear on the Internet, according to search engine Technorati. Yet few of them emerge from the cubicles and plush corner offices of large public companies.

CNNMoney.comIndeed, a recently established list by Socialtext of FORTUNE 500 company blogs shows that only about 5 percent of the country’s corporate giants have dipped their toes in this medium.



  1. First, know thyself
  2. Then, know your audience
  3. Engage your audience
  4. Stay current
  5. Cover your rear

This article by CNN Money highlights the issues (and pitfalls) of corporate blogging.



Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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