#brand planning, digital lifestyle aggregation

Our digital world comprises IM, digital cameras, mobiles, blogging, videogames, PVRs and broadband and the penetration of these is continuing to grow despite the overall downturn of the PC, web and service based sectors of our economy. 

This pursuit of ‘digital convergence’ has been burning in the hearts and minds of both end-users and vendors for over 10 years now and mature, highly evolved products and services are starting to reach mainstream market as we speak.

Digital Lifestyle Aggregation is the notion of a software layer that unites all of the aspects of digital convergence. Whether it be a media collection at home, a calendar of memories of road trips or to do lists for a picnic in the park – DLAs (digital lifestyle aggregators) will become a major part of our lives in the future.

Mark Canter has written extensively on this and the interview by ZDNet reveals his thoughts.

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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