#business development, what does digital mean to you?

What does digital mean to you?

What does digital mean to you? I ask because the Karel Dörner and David Edelman of McKinsey article cites “… technology [or] … digital is a new way of engaging with customers [or] … it represents an entirely new way of doing business”

Both go on to say these definitions aren’t necessarily incorrect, however incomplete.

I was reminded their point of view when I saw an update on my LinkedIn stream – a contact reposted an update where an agency was seeking a new account executive.

I’ve spared the blushes.

What does digital mean to you

So a link to the agency website has no mention of the new role – no expanded commentary and no opportunity to demonstrate how they view digital within their business.

New Business
For some, though, engagement is …

What does digital mean to you?

Is your agency able to demonstrate – through your actions – that you understand ‘digital’?


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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