#business development, what does digital mean to you?

What does digital mean to you?

What does digital mean to you? I ask because the Karel Dörner and David Edelman of McKinsey article cites “… technology [or] … digital is a new way of engaging with customers [or] … it represents an entirely new way of doing business”

Both go on to say these definitions aren’t necessarily incorrect, however incomplete.

I was reminded their point of view when I saw an update on my LinkedIn stream – a contact reposted an update where an agency was seeking a new account executive.

I’ve spared the blushes.

What does digital mean to you

So a link to the agency website has no mention of the new role – no expanded commentary and no opportunity to demonstrate how they view digital within their business.

New Business
For some, though, engagement is …

What does digital mean to you?

Is your agency able to demonstrate – through your actions – that you understand ‘digital’?


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



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