#advertising, Oatly, courting controversy to generate PR

planning, a look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Advertising alcoholism

Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?

They wouldn’t be the first brand to go out of their way to court controversy as a way of generating PR.

And from The Metro:

https://metro.co.uk/2021/01/17/oatly-milk-defends-tv-ads-as-viewers-accuse-them-of-mocking-alcoholism-13917112

Not impressed.

 

Update:

This ad has now been banned by the ASA (BBC article: https://www.bbc.co.uk/news/business-60128075); and the adjudication: https://www.asa.org.uk/rulings/oatly-uk-ltd-g21-1096286-oatly-uk-ltd.html)

18 January 2019
Updated 26 January 2020
  


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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