Oatly are running a series of ads based on the strapline, ‘Need help talking to dad about milk’, and the question is, is it designed to cause offence?
They wouldn’t be the first brand to go out of their way to court controversy as a way of generating PR.
And from The Metro:
Not impressed.Rod Geoghegan
18 January 2019
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners