Clients, in the opinion of David Ogilvy as this presentation by Graham Robertson of Beloved Brands points out in this presentation, get the advertising they deserve.
Set out here are thoughts on how clients (brands) and agencies can work better together to produce better results – advertising, relations and in the end, revenue.
The starting point for the paper though is that clients (brands) aren’t doing this already which in a considerable number of cases is not the case.
#typed note 01.10.12
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners