Half of brands increase marketing spend, challenge of ROI measurement
A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.
This is according to a report titled ‘Marketing Budgets 2016’ by eConsultancy.
#typed note: 05.05.16
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development
He is Founding Partner at Metropolis Partners
He is Founding Partner at Metropolis Partners
#Business Development • #Planning • #Startups • #Advertising • #Esoteric
#measurement •
#realtime advertising •
#pitching •
#microbrands •
#inspiration •
#trend-watching •
#iptv •
#ideation •
#press coverage •
#mash-up •
#process •
#data •
#consumers •
#fmcg •
#ugc •
#privacy •
#showreel •
#positioning •
#web2.0 •
#econometrics •
#futurology •
#iot •
#creativity •
#management •
#mobile •
#linkedin •
#media •
#qr codes •
#innovation •
#insights •
#About • #Thought Leaders • #Insights • #Latest Posts • #Links
