#business development, half of brands increase marketing spend, challenge of ROI measurement

 #marketing rod geoghegan metropolis partners growth marketing business development

Half of brands increase marketing spend, challenge of ROI measurement

A new research report out is showing that “52% of companies worldwide will increase marketing spend this year, an 11% drop from last year’s high”. 52% of companies globally will increase overall marketing spend this year, compared to 63% last year.

roi measurement 2016 typednotes
This is according to a report titled ‘Marketing Budgets 2016’ by eConsultancy.

#typed note: 05.05.16


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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