#brand planning, Philip Kotler, marketing in a price sensitive marketplace

Branding ::

An interview with Philip Kotler, the thought leader on marketing, on how to market in a price sensitive marketplace. As always, Kotler provides an insightful and though provoking view.

Have the four Ps become one?

Video: BVO


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



Metropolis Partners Masterclasses, Bespoke Masterclasses for agency teams, brand management and start-ups


#About  •  #Thought Leaders  •  #Insights  •  #Latest Posts  •  #Links


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