Marketing and brand utility
A research paper by Brieuc, a Paris based brand utility finder at Scanblog arguing that brand utility is now at the centre of marketing.
Link expired, working on it
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About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners
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