#brand planning, marketing and brand utility

Marketing and brand utility

A research paper by Brieuc, a Paris based brand utility finder at Scanblog arguing that  brand utility is now at the centre of marketing.
Link expired, working on it

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About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising • #Esoteric


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