#brand planning, marketing and brand utility

Marketing and brand utility

A research paper by Brieuc, a Paris based brand utility finder at Scanblog arguing that  brand utility is now at the centre of marketing.
Link expired, working on it



Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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