#planning ~ Brand Participation
I’m a fan of Helge Tenno’s work and interpretation of branding.
Here, he has updated his views on brand participation.
Link expired – working on it.

Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development
He is Founding Partner at Metropolis Partners
He is Founding Partner at Metropolis Partners

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