#brand planning. what is brand advocacy?

Brand Advocacy

This is an excellent paper on brand advocacy by Paul Marsden.


Update April 2016: This is showing its’ age, visually, though the work remains current.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners


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