#brand planning, the McDonald’s index explained

How the cost of a Big Mac tries to define the state of its countries’ currency

The McDonald’s Big Mac Index, explained.

Interesting theory.

 The Economist

#brand planning, the McDonald's index explained
15.03.19
#econometrics.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



#About  •  #Thought Leaders  •  #Insights  •  #Latest Posts


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