#experiential, the open shop, a Loja Vazia charity project

Campaign by Loducca agency, Brazil

This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.

Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.

[Watch here on YouTube] ::


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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