#experiential, the open shop, a Loja Vazia charity project

Campaign by Loducca agency, Brazil

This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.

Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.

[Watch here on YouTube] ::


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
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