#experiential, the open shop, a Loja Vazia charity project

Campaign by Loducca agency, Brazil

This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.

Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.

[flv:http://typednotes.com/library/flv/A-Loja-Vazia-The-Empty-Shop.flv 600 400] [Non flash link] ::

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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