On Best Practice, Samsung has been identified as brand owner being behind the forum posts – through their agency, The Viral Company Sweden, which were uploaded to engnder debate on their products – LED televisions.
The campaign attempted to create buzz in Swedish online forums through the posting of comments on numerous forums – all using various fake identities to hide the originator.
To monitor the online buzz, the agency inserted a tracking (smiley) link to a domain owned by The Viral Company Sweden at power.moltoman.com.
The fake campaign has been exposed – and another user using the pseudonym “Felmeddelande” (translated from Swedish as ‘error message’) is following up the posts with complaints that this breaks forum rules, blogged Pers Värld.
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners