On Best Practice, Samsung has been identified as brand owner being behind the forum posts – through their agency, The Viral Company Sweden, which were uploaded to engnder debate on their products – LED televisions.

The campaign attempted to create buzz in Swedish online forums through the posting of comments on numerous forums – all using various fake identities to hide the originator.

To monitor the online buzz, the agency inserted a tracking (smiley) link to a domain owned by The Viral Company Sweden at  power.moltoman.com.

The fake campaign has been exposed – and another user using the pseudonym “Felmeddelande” (translated from Swedish as ‘error message’) is following up the posts with complaints that this breaks forum rules, blogged Pers Värld.

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Navigating the emerging landscape

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