On Augmented reality, for when you feel that reassuringly expensive feeling, Stella are due to launch an iPhone app, Le bar Guide, combining augmented realty and overlaying Google maps with local watering holes.
The are combining this with UGC (rate the establishment and share this amongst your friends) along with the potential for advertising revenue (local taxi firm numbers).
These apps are pedestrianising AR and bringing it to the masses – and creating useful, multi-touchpoint apps.
All that said, interesting editing. Me thinks the bar on the list reads Doubletree Guest Suites – so unless the clientèle has changed …
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners