#esoteric, augmented reality, reassuringly close

an #esoteric look at the emerging landscape rod geoghegan metropolis partners growth marketing #businessdevelopment

Reassuringly expensive, reassuringly close

On Augmented reality, for when you feel that reassuringly expensive feeling, Stella are due to launch an iPhone app, Le bar Guide, combining augmented realty and overlaying Google maps with local watering holes.

The are combining this with UGC (rate the establishment and share this amongst your friends) along with the potential for advertising revenue (local taxi firm numbers).

These apps are pedestrianising AR and bringing it to the masses – and creating useful, multi-touchpoint apps.

All that said, interesting editing. Me thinks the bar on the list reads Doubletree Guest Suites – so unless the clientèle has changed …


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the Marketing, Advertising and Digital; Tech Start-up and Corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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