A flake, beelzebub and the cutting room floor …
It is pretty self-evident why this 01:48 minutes of a Flake ad by Saatchi / Jonathan Glazer has been consigned to the cutting room floor. Cadbury deemed it too polarising following research – but then again, the 30′ spot has now to be targeted.
There was another spotwhich not surprisingly the Cadbury’s Flake team buried – navigate over to YT to see it, directed by Nick Lewin of Lewin & Watson.
18.03.11 Update: The ad is however viewable on Vimeo
24 June 2010
Updated 18 March 2011
Navigating the emerging landscape
#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
He is Founding Partner at Metropolis Partners