#advertising, a flake, beelzebub and the cutting room floor …

A flake, beelzebub and the cutting room floor …

It is pretty self-evident why this 01:48 minutes of a Flake ad by Saatchi / Jonathan Glazer has been consigned to the cutting room floor. Cadbury deemed it too polarising following research – but then again, the 30′ spot has now to be targeted.

More about it here, whilst Campaign Magazine suffered the wrath of the Cadbury legal bods and had to remove the spot.

There was another spotwhich not surprisingly the Cadbury’s Flake team buried – navigate over to YT to see it, directed by Nick Lewin of Lewin & Watson.

18.03.11 Update: The ad is however viewable on Vimeo


Rod Geoghegan
#typed notes
24 June 2010
Updated 18 March 2011


Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

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