#esoteric, shocking importance of checking your content

A shocking example of the importance of checking your content

Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.

And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The account links to Rebel Mouse – a Twylah type Twitter/Microblogging visual aggregation platform. This account is in build – so at this stage it is all about acquisition:   So I had a look at the Rebel Mouse page:     So far, so good. Then I scrolled down to look at the rest of the content:

Here is an example of how not to ‘do’ Social Media. I’ve tried to blur out the account name – as I think this is only fair in the circumstances.

Oh, and I did DM the account – though no reply.


 

Navigating the emerging landscape

#typed notes explores the emerging landscape from an insiders perspective, commenting on futurology, social media, brand planning and anthropology. And inspiration
Rod Geoghegan plans and delivers growth in the marketing, advertising, digital, tech start-up and corporate space, through business planning, marketing and business development

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric



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