#business development, 5 reasons client/agency relationships break down

Five Reasons Your Client-Agency Communications (and Relationship) Are Breaking Down

A Marketingprofs article on why client/agency relationships and communications breaks down lists five reasons:

  1. There’s little trust
  2. There’s no unity
  3. No one is on the same page
  4. Discussions about money get fuzzy
  5. Everyone wants smooth sailing

The article raises interesting points in that “like personal relationships, your client-agency partnership depends on open lines of communication. Even a relationship that starts on the rosiest of notes will quickly fizzle without regular contact. Poor communication in marketing also can lead to missed opportunities and cost you some serious money. And no matter whether the client or agency drops the ball, the result is ineffective service.”

Source: Sarah Clark

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