#viral advertising, UGC gone wrong

UGC gone wrong

This is the Toyota Yaris viral ad created following an online competition run by Toyota.

An example of getting too involved in the process over the outcome?

Link to competition expired

Link to competiton has expired.


About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising • #Esoteric


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