#viral marketing, American Airlines meets Mr X, a tragic tale of brand failure

A presentation on the power of the consumer in using viral to achieve their own agenda and the result on a brand (and in this case, an individual involved).


 

About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising • #Esoteric


#About#Thought Leaders#Insights#Latest Posts


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