#brand planning, 7 virtues of blogging, building a global micro-brand

The 7 virtues of blogging for building a global microbrand

Blogging is considered to be one way. This is an alternative view.


This paper presented by the SXSWi 2007 Microbrand panel reminds us on the importance of why this is not to be so.

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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