#innovation, Phonebloks solving first world problems

I like this – a novel approach to solving the First World problem of recycling nearly new tech gadgetry.

In this instance, it is how we could upgrade our mobile phones using a modular approach to manufacture.

The argument is convincing, though the approach is basic – but does raise interesting questions.


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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