#business development, prospecting using cold emails

 #marketing rod geoghegan metropolis partners growth marketing business development

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find through research that is likely be best candidate for a decision maker?

Whomever, they will be receiving up to 100 cold email per day so they won’t be likely respond

We can’t track if they read the email

The follow-up is then another email or a cold call

The full #typed note is here . . .