#brand planning, owning your SM assets

#brand #planning rod geoghegan metropolis partners growth marketing #businessdevelopment

The importance of owning your Social Media assets

By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.

A salutary example of getting this wrong follows.

The full #typed note is here . . .

#esoteric, shocking importance of checking your content

A shocking example of the importance of checking your content

Twitter is home to a vast number of accounts that are set up anonymously, with the intent to build a large, loyal following to then sell on the account. I’ve may have been just been followed by one of these such accounts – positioned as being by a Social media expert.

And one that only wants to be followed by others directly in this area – so trying to gain maximum Klout/Kred/PeerIndex scoring. The full #typed note is here . . .

#esoteric, Twylah and Twitter

Social Media

The new kid on the block in terms of apps for Twitter is Twylah. The platform aggregates a users Tweets by hashtag, using what are called ‘showcase pages’ populated with trending topics and rich media content. What this can begin to do is to provide some control in terms of assembling a cohesive and interpretable view of what user talks about and with whom.

The full #typed note is here . . .