#brand planning, owning your SM assets

#brand #planning rod geoghegan metropolis partners growth marketing #businessdevelopment

The importance of owning your Social Media assets

By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.

A salutary example of getting this wrong follows.

The full #typed note is here . . .