#brand planning, the SMPR

This paper by Todd Andrlik, at Leopardo, charts the history of PR.

Skipping through this, it then concentrates on the conception of SMPR, social media press releases. I’m a strong advocate of these, within the context of a broader communications plan and policy. SMPR require ancillary content, tags, links and information – so it must be there in place for these to be utilised.

The full #typed note is here . . .