Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
#retail
#escoteric, Amazon throw-away products

Amazon, going by their update email announces that if you don’t like/want/need a purchase, don’t pay, just throw in the bin/use for free.
#experiential, the open shop, a Loja Vazia charity project
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
#startups, Flap It extends the Fliike/Smiirl idea
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
#esoteric, Amazon delivery via in-store collection
Amazon delivery via in-store collection
I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.
#shopper marketing, Best Buy rolling out in-store mobile couponing
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
#inspiration, convenience, Japanese style
Convenience, Japanese style
The Toni & Guy salon in Harajuku Japan take convenience to a new level.
Clever for a premium brand.
#planning, digital engagement strategy for luxury brands
Paper by Marci Ikeler and Phil Jackson of Publicis. Good overview. The full #typed note is here . . .
#brand planning, P&G tests direct consumer offering on-line
On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web. The full #typed note is here . . .
#planning, opportunities in retail
Planning, broad overview – and it only takes one idea …
#augmented reality, the future of shopping
On Augmented reality, when a new technology emerges, one that defies a standard explanation in terms of development potential, it is always really interesting to see pedestrian applications. OK, this is an ad, but the opportunities this platform offers seems to get more exciting. The full #typed note is here . . .