#Innovation, toothpaste pills
Clever idea. With the recent commentary surrounding the use of cardboard boxes for toothpaste tubes, this idea is clever – and somewhat obvious. And with the Change.Org signatures at nearly 40,000 of the 50,000 sought, Alan Wurman’s #NOBOXTOOTHPASTE campaign may be working.
Amazon give in to wanton wastage
Amazon, going by their update email announces that if you don’t like/want/need a purchase, don’t pay, just throw in the bin/use for free.
Campaign by Loducca agency, Brazil
This is a really clever and creative pop-up campaign – created for a charity to clothe the homeless in Sao Paulo, Brazil by agency Loducca.
Somewhat unique is that the experiential project has been turned open-source – so the creative is being made available to other parties whom may want to replicate the initiative.
The internet of things - The Fliike from Smiirl
Clever little idea – in the world of the internet of things – bringing the world of Facebook ‘likes’ into the real world.
Amazon delivery via in-store collection
I was snooping around the Co-op and see that Amazon has an in-store collection point about to become operational.
Best Buy rolling out in-store mobile couponing
Best Buy, the US retailer, is rolling out an in-store mobile couponing via startup Shopkick
Convenience, Japanese style
The Toni & Guy salon in Harajuku Japan take convenience to a new level.
Clever for a premium brand.
Paper by Marci Ikeler and Phil Jackson of Publicis. Good overview. The full #typed note is here . . .
On Retail, P&G is launching an online store – eStore – to test the water for direct sales to consumers. The platform is owned by PFS Web. The full #typed note is here . . .
Planning, broad overview – and it only takes one idea …
On Augmented reality, when a new technology emerges, one that defies a standard explanation in terms of development potential, it is always really interesting to see pedestrian applications. OK, this is an ad, but the opportunities this platform offers seems to get more exciting. The full #typed note is here . . .