#business development, PR for marketing services agencies using the super fresh web

PR for marketing services agencies using the super fresh web

How do marketing services agencies create relevant, substantive and continual agency PR to leverage the super fresh web?

What has changed and who haven’t changed? What is the best use of social media for agencies? How does social media and PR link in the super fresh web? What are the learnings that should be implemented to do things differently?

What are the results that can be expected and achieved?
The full #typed note is here . . .

#brand planning, the SMPR

This paper by Todd Andrlik, at Leopardo, charts the history of PR.

Skipping through this, it then concentrates on the conception of SMPR, social media press releases. I’m a strong advocate of these, within the context of a broader communications plan and policy. SMPR require ancillary content, tags, links and information – so it must be there in place for these to be utilised.

The full #typed note is here . . .