#research, analysis of initial data on the Times newspaper paywall

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

Analysis of initial data on the Times newspaper paywall

News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.

Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.

The full #typed note is here . . .

#media, Johnson Press A/B testing the consumer wallet

Media, Johnson Press today announced an A/B testing approach to different revenue paths for local media titles.

Local news websites are being tested to ascertain the price elasticity on news stories. The titles in the test are Northumberland Gazette, the Whitby Gazette, the Worksop Guardian, the Ripley & Heanor News and the Southern Reporter and the Carrick Gazette (based in Scotland). Three of the titles are removing nearly all media local coverage on their website – instead encouraging consumers to go out and buy the newspaper.

The full #typed note is here . . .