What do we do, help, I’m lost
It can happen, and it does. This from my LinkedIn feed, a question from a connection: what do we do – or what do you think we do. And the only reference point is the name of the company.
#business planning
#startups, the #Fyre Festival investor deck
#business development, getting the most from the client/agency relationship
Agencies should be looking at how to get the most from their client relationships. Why? Clients are already doing this.
#business development, agency of the future is not an agency
The strategist Matt Kendall has written about his view of the agency of the future. And it’s not an agency, he argues.
#startups, integrating client success into business development in a subscription economy
Integrating client success into business development in a subscription economy
Planning for future success will pay dividends
A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship.
If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.