#brand planning, what is an insight?

What is an insight? Getting to the holy grail of a creative brief

Interesting presentation from Umar Ghumman on planning – and the definition of an insight. To quote “The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight”.

Brought together are definitions from leading industry brand planners.

Well worth reading.

The full #typed note is here . . .

#brand planning, the net generation, unplugged

The net generation, unplugged

Published by The Economist, ‘The net generation, unplugged‘ updates us on how Gen X and Gen Y are changing.

“They are variously known as the Net Generation, Millennials, Generation Y or Digital Natives. But whatever you call this group of young people—roughly, those born between 1980 and 2000—there is a widespread consensus among educators, marketers and policymakers that digital technologies have given rise to a new generation of students, consumers, and citizens who see the world in a different way. Growing up with the internet, it is argued, has transformed their approach to education, work and politics.

The full #typed note is here . . .