#esoteric, augmented reality, reassuringly close

#escoteric #marketing rod geoghegan metropolis partners growth marketing business development

Reassuringly expensive, reassuringly close

On Augmented reality, for when you feel that reassuringly expensive feeling, Stella are due to launch an iPhone app, Le bar Guide, combining augmented realty and overlaying Google maps with local watering holes.

The are combining this with UGC (rate the establishment and share this amongst your friends) along with the potential for advertising revenue (local taxi firm numbers).

The full #typed note is here . . .