#esoteric, SugarSync and how you demolish a brand with one simple email

#escoteric #marketing rod geoghegan metropolis partners growth marketing business development

How you demolish a brand with one simple email – the alex@sugarsync email fiasco will come to haunt SugarSync

I too have received the ‘Alex’ email: this is the email I received  out of the blue from’Alex.

Whether they, however, are still at working SugarSync today is questionable.


I’ve attempted to login but to no avail: my account has been deleted.  I’m waiting to see if there is a response to my email.


A C-level Executive made contact with me overnight to provide a company explanation as to what has occurred.

The platform, it was explained, can not sustain free accounts users in perpetuity, and a process was put in place to close these accounts and purge the data. My account was one of these. Whether the email notifications advising me of this arrived in my inbox is a moot point – I don’t spend a lot of time looking in my spam folder – so the one that did make it was the ‘Alex from SugarSync’ one above.

My data has been purged – it was cold storage data only and backed-up elsewhere. The point though here is the reliance we all have on cloud storage and the effect this can ave when correct procedures are not in place when the platform ceases to exist for whatever reason.


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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