Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
The paper noted that Facebook was most popular and Twitter second.
Tweet multiple times a day
Retweet content from other accounts
Focus on educating and informing your followers instead of self-promotion
Google.+ was ignored, as was You Tube, with very low take-up on Pinterest.
LinkedIn “is used best as a recruitment tool in the early stages of a startup [with a ] focus on sharing insight about [the] company, its’ work culture, and hiring activities to potential employees.
Whilst this is not an exhaustive research report, it does provide a steer on how start-ups can use social media, from beta through to launch, to gain coverage and exposure.
My business advisory work with start-ups, through Metropolis Partners, involves devising the social media footprint – and creating a content framework.
Social media for a start-up – or any brand or business – requires focus, relevance, consistency and on-brand messaging. Nothing new then. The narrative within this is key, however, and how the content is built upon and then extended to deliver engagement or traction within the social media framework is where I focus.
The paper is here.
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners