#brand planning, owning your SM assets

#brand #planning rod geoghegan metropolis partners growth marketing #businessdevelopment

The importance of owning your Social Media assets

By owning I mean setting in motion the process to register your brand name – and that could be a School name, as this example shows – across all SM platforms. This leads into how you activate these platforms – or not – the basis of new business planning.

A salutary example of getting this wrong follows.

owning your social media assets
Source: BBC

#typed note 09.02.19

 

 


About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising • #Esoteric


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