#social media, a perspective from Europe

Taking a European view, Search Engine Land writes on how “the optimization done by the “experts” typically focuses on sites like Facebook, Twitter and of course YouTube. When it comes to Europe, however, there are many more choices”

Bas van den Beld goes on to write:

Skyrock lost a lot of visitors to Facebook, but is still a dominant player. It has 22.6m French users. 30% of them also use Facebook, but the majority can be found on this French site.”

“In Spain Facebook has become the biggest social network in the past year. Two years ago Tuenti was the most popular. Tuenti has ‘only’ 6.8m users where Facebook has 10.5m- but why leave out 6.8m users?”

“In Germany StudiVZ Group is still market leader.”

“Holland, one of the smallest countries in Europe has the most loyal fans when it comes to their home based social network. Hyves still has twice as many users as Facebook in the Netherlands. A remarkable number which can be largely explained by the deep roots they have.”

Whilst in Germany StudiVZ is still market leader, the Germans have problems of their own. German law has very strict privacy rules. German sites have to set up a long verification method and are forced to have users opt-in. They also can’t share any information they collect with advertisers. Because of this, German social media sites face a lot of competition from Facebook, which as an American site doesn’t have to follow these rules in Germany.

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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