#social media, 5 Ways Brands Can Connect With Social Media Messaging

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

5 Ways Brands Can Connect With Social Media Messaging

Interesting and worthwhile article I read lists these five points on brands being and staying social:

Stay true to your brand
Be real

Provide real-time customer service
Social messaging apps not only give customers 24/7/365

Move seamlessly between public and private
Fill in the behind-the-scenes blanks in so everyone can see how your brand addresses issues.

Treat customers like people
Be personal, don’t just personalize.

Be human
Stay on-brand, but be friends with your customers

This is an interesting article on how brands now have to address the issue of staying and being social.


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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