5 Ways Brands Can Connect With Social Media Messaging
Interesting and worthwhile article I read lists these five points on brands being and staying social:
Stay true to your brand
Provide real-time customer service
Social messaging apps not only give customers 24/7/365
Move seamlessly between public and private
Fill in the behind-the-scenes blanks in so everyone can see how your brand addresses issues.
Treat customers like people
Be personal, don’t just personalize.
Stay on-brand, but be friends with your customers
This is an interesting article on how brands now have to address the issue of staying and being social.
He is Founding Partner at Metropolis Partners