eMarketing has released a research study undertaken by Euro RSCG Worldwide on how people interact with the web. Actually, it demonstrates that inhibitions are reduced (surprising?).
However, it reminds us that consumer opinions are now being voiced continually – and not all of it is good.
And because we can hide behind our avatar, we are feeling more secure in operating anonymously.
Just 31% (adults) feel empowered to interact through social media and a fifth use the web to complain against brands.
There is a noticeable gender difference in social media – which is having more of an impact on men’s inhibitions than women’s.
Men are making the most of the anonymity that social media and the web provide:
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners