#research, analysis of initial data on the Times newspaper paywall

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

Analysis of initial data on the Times newspaper paywall

News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.

Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.

There have been a shift to the other publishers – and The Times has suffered – the title’s market share has dropped from 4.37% during the week ending May 22nd 2010 to 2.67% last week (w/e June 19th 2010).

What will happen when the paywall is instigated?

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Published 24.06.10

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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