Analysis of initial data on the Times newspaper paywall
News International published Times and Sunday Times newspapers are preparing to go behind a paywall – with readers having to register this month to access content and pay next month.
Hitwise has analysed the latest data which is showing a decline in readers – albeit a small decline – though this even before payment is required.
There have been a shift to the other publishers – and The Times has suffered – the title’s market share has dropped from 4.37% during the week ending May 22nd 2010 to 2.67% last week (w/e June 19th 2010).
What will happen when the paywall is instigated?
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners