#business development, agency briefing to agency creative brief, best practice

Agency briefing to agency creative brief – best practice

This paper written by Rod Geoghegan sets out the planning process (and checklist) to create and implement the Agency Briefing process – from client brief to creative brief.

This is a Client Insight Paper

Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

#Business Development • #Planning • #Startups • #Advertising • #Esoteric

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