#brand planning, participation, currency of modern campaign

#brand #planning rod geoghegan metropolis partners growth marketing #businessdevelopment

Participation is ‘the currency of the modern (consumer advertising) campaign’

Brian is unimpressed. Very. Why he asks …

… should he:

And this is a very good question – and one that enlivens my continued enthusiasm to work in advertising and marketing.

See, planning has to take account of the participant – the person that we all want to (inverted commas) engage (inverted commas) with. And get our numbers/metrics/roi/awards.

Excellent deck


Source: Patricia McDonald, CSO Isobar UK

 

 


About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


#Business Development • #Planning • #Startups • #Advertising •  #Esoteric


#About#Thought Leaders#Insights#Latest Posts


  •     •     •     •     •  

© MMV to MMXIX • Colophon