Participation is ‘the currency of the modern (consumer advertising) campaign’
Brian is unimpressed. Very. Why he asks …
… should he:
And this is a very good question – and one that enlivens my continued enthusiasm to work in advertising and marketing.
See, planning has to take account of the participant – the person that we all want to (inverted commas) engage (inverted commas) with. And get our numbers/metrics/roi/awards.
Source: Patricia McDonald, CSO Isobar UK
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.
He is Founding Partner at Metropolis Partners