#net neutrality, universities can lead the digital charge

Universities can lead the digital charge

Update 10.07.17

It is over a decade since I first wrote about New Neutrality. Then, it was seen a far off Armageddon – something that really couldn’t happen.

How things can change.

Update 06.08.10

Net neutrality talks stall in US

US regulators have halted closed-door meetings intended to find a way to make sure all web data is treated equally. The Federal Communications Commission began the meetings after a court limited its net regulation powers. The FCC faced criticism over the meetings by groups that supported the principle known as net neutrality.

The full #typed note is here . . .

#advertising, Colgate £169.99 #brushswap campaign, overwhelmed by demand

#advertising #marketing rod geoghegan metropolis partners growth marketing business development

5am commuters snap up the 150 allocated brushes

The Colgate #brushswap campaign has hit the social media headlines for all the wrong reasons.

The offer to swap your electric toothbrush for a new Colgate ProClinical A1500 toothbrush retailing at £169.99. This caused National Rail to suspend the campaign on Health and Safety grounds – at both Waterloo London station and Victoria London Station as consumers arrived from 5am to collect one of the, now known, 150 units that were only allocated per day.

The full #typed note is here . . .

#startups, integrating client success into business development in a subscription economy

Integrating client success into business development in a subscription economy

Planning for future success will pay dividends

A dynamic I see around my work has changed. New start-ups are facing an indeterminable future unless they plan within business development (and then client account management) to address the new market space – one where the barriers to exit have never been lower, the scope and spread (and power) of both Procurement and eProcurement and where the rise in ‘self-service’ on-boarding could see the decrease in brand/product loyalty all combining to create a more detached client/business relationship. 

If the business, read billing, relationship is becoming more client-centric, in terms of power, then the focus should be ensuring that the client achieved their achieving goals/success – and should be the ‘why’ for the start-up.

The full #typed note is here . . .