Everyone has a different perspective
A social experiment by Austin Dodge where disposable cameras were left on pavements for passers by to use.
Where will we be in 2012?
18036720 has written a piece where social media will be in 2010.
The Planning Survey 2010
From Universal McCann.
Diplomatic relations in Second Life
Using Second Life?
On inspiration, Dell launches the Streak.
Micro-blogging, Be careful what you tweet. The full #typed note is here . . .
IPA and ISBA launch The Good Pitch Guide
Helping agencies and brands during the pitch process
This is an excellent initiative.
The Gen Y Guide to Web 2.0 @ Work
Reminding us of the how GenY interacts and blogs, as Web 2.0 users.
A guide, and interesting too.
On Search, this is actually a step-change in the search market. The full #typed note is here . . .
John Clare, CEO Dixons / DSG lambastes agencies over digital capabilities
Facing the digital age
Using social media, data backed answer
It is interesting to look how startups use social media. Whilst not an in-depth study – nor is the research data validated, there are some interesting take outs. Of the fifty startups across industries analysed, some interesting data was revealed.
The startups averaged USD$4.4m funding, split evenly between B2B and B2C.
Blogging for business, interesting deck.
Drive, the surprising truth about what motivates us
Like this a lot. A research paper (video) on motivation.
The full #typed note is here . . .
Planning, A very useful guide to HTML5 … what is it? The full #typed note is here . . .
The 7 virtues of blogging for building a global microbrand
Blogging is considered to be one way. This is an alternative view.
Viral, very clever. Now wait for an ad using this creative execution.
Group M Search (WPP) have written this summary paper on consideration and consumption.
Clients, in the opinion of David Ogilvy as this presentation by Graham Robertson of Beloved Brands points out in this presentation, get the advertising they deserve.
Set out here are thoughts on how clients (brands) and agencies can work better together to produce better results – advertising, relations and in the end, revenue.
Social media optimization
Rohit Bhargava of Ogilvy talks of social media optimisation – and promoting your blog.
A Marketingprofs article on why client/agency relationships and communications breaks down lists five reasons:
- There’s little trust
- There’s no unity
- No one is on the same page
- Discussions about money get fuzzy
- Everyone wants smooth sailing
Eugeniy Danilov is selling a Cannes Lion for US$1m.
Trend Watching from Karl Fisch, re-edited by Scott McLeod. Opinionated and as such, not everything stands up.
The IPA has launched a best practice guide to help Advertising and Marketing Agencies and Startups – incorporates tips and a four part checklist.
A Pledge endorsed by IPA can be utilised by an agency to demonstrates their commitment to the new partnership being built.
The Facebook changes announced today at F8
Facebook announce major changes at F8.
An Adobe platform for designers
This is really simple and the reason I really like it. Selecting colour pallets that work within the visual environment can be really assisted using Kuler.
On Augmented reality, a pretty impressive demonstration of what is termed ‘Sixth Sense’, which is a project that is being developed by MIT Media Lab’s Fluid Interfaces Group. The full #typed note is here . . .