#microblogging, be careful what you tweet

Micro-blogging, Be careful what you tweet.

Well, if you want to be taken seriously that is.Research undertaken by Pear Analytics (Twitter Study, August 2009) has concluded that 41% of tweets are ‘pointless babble’.

That said, 1% of the (addicted) users create 35% of the content (Source: Quantcast.com)

So is there is a role for micro-blogging within the context of a social media plan? Well, yes, there is – though it is about creating relevant and engaging content (and interesting comments, opinions, tip-offs) that ensure you are on the TweetDeck

Be it a brand or an individual tweeting, do you want the tweet to be ‘ interesting’ and read or ‘pointless’ and ignored? And when you create pointless content, the second thing you do is damage the reputation of the sender.

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About
Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners


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