#business development, marketing agency gross margins 2016

Marketing Agency Gross Margins 2016

Agency performance and benchmarking is a fundamental element of governance – assessing how the business is operating against industry norms.

The Kingston Smith annual report (Report) on agency performance and gross margin is showing a significant increase in operating profit margins in the digital space.


How is

The report provides a benchmark against industry standards.


Rod Geoghegan works with Marketing Services Agencies, Tech Start-ups and Professional Services Firms to plan and deliver growth.

He is Founding Partner at Metropolis Partners

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