#businessdevelopment, does agency size matter?

 #marketing rod geoghegan metropolis partners growth marketing business development

There one polarising topic I hear amongst in conversations both with Clients and Agencies – and that is agency size.

Small agencies vs big agencies.

Networks vs independents.

Which is best? Best creativity, best account management, best awards (now, seemingly, relegated to the good old days) and which for future-proof performance, stability and longevity?

Full #Article is here . . .

#Business Development, is it an art or a science?

 #marketing rod geoghegan metropolis partners growth marketing business development

Business Development

One of the performance objectives of an agency is achieving growth and new business targets – or more accurately, over-achieving them.

So is new business an art or science?

I know that management board and investors demand reliable, consistent and predictable new business – without left-field hits or surprises, and look to have the team in place that is fully in control of delivering against targets month in and month out.

Full #Article is here . . .

#business development ~ The Ad Agency of the future is coming

The Ad Agency of the future is coming, are you ready?

The ad agency of the future must “[meet] clients’ needs [which] have changed. They must manage marketing across devices and serve customized ads to specific audiences based on real-time analysis of constantly changing data. That data must inform creative, CRM and media buying strategies tied to new commerce and brand experiences. At the nexus of this confusing and continually evolving mashup of business operations and marketing are clients, who need a partner”

Full #Article is here . . .

#business development, Managing your people, not the funnel

Stop managing your pipeline and start managing your people

Andrew Adams talks about “… most companies spend[ing] too much time, money and energy on measuring and managing the pipeline rather than managing and improving the quality of leads that go into – and ultimately come out of – the pipeline” – a really valid point.

Having also making the point that “… the pipeline is a vital part of the sales process, it is also where the most fundamental mistake is made” it is always interesting to understand where a business places focus.

Full #Article is here . . .

#Business Development – How important is empathy?

Is empathy an important quality for a Business Development practitioner?

Scott Brothers of Oncam sees empathy as a vital trait. And he uses it within the context his business on a daily basis.

The reason is that it allows you to: 
– take the opportunity to listen
– empathise when listening, hearing day to day challenges

Then:
– share this first hand experience internally
– use this ongoing end user collaboration to drive innovation

Full article

#business development, Prospecting using cold emails

 #marketing rod geoghegan metropolis partners growth marketing business development

Prospecting using cold emails

If the new business food chain is composed of cold email, no response, follow-up email, no response, failed cold call then what are some tactics that can interrupt this?

Some initial considerations:

Who can we find that is be best decision maker candidate?

Whomever, they will be receiving up to 100 cold email per day so they don’t response

We can’t track if they read the email

The follow-up is then another email or a cold call

Full #Article is here . . .